The Problem

Consumers that live in inner city apartment complexes with shared laundry facilities or do not own a clothes washing machine find it inconvenient to complete their clothes washing at home. Consumer are also frustrated that laundry facilities are not available to them at time that is convenient for them.

Opportunity

Provide Consumers with an on-demand laundry service that will fit their lifestyle. Remove the frustration of wasting time waiting to use shared laundry facilities.

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Laundry Lizard iOS Application
 Case Study 

Created Using

Figma, Miro, Adobe Illustrator & Photoshop.

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Competitor Analysis


Laundry Point

Focus

Get your laundry done, simple.

 

Strengths

  • Simple, no bells and whistles.

  • Easy to add and remove items from laundry order main page.

Weaknesses

  • Once you are in the checkout cart you can not remove items without going back a step.

  • Font size is small and font colour is too light, so would be an accessibility issue for some User's.

  • Minimum 6kg for dry and fold.

  • No information about who or where the laundry service is located.

  • Can't choose from different laundry service providers.

Laundry Heap

Focus

Efficient, fast service. Offers discounted rates for pre-paid credit.

Strengths

  • Easy to navigate using the 6 bottom icons.

  • Icons make it easier to understand the functionality.

Weaknesses

  • The ordering process is quite long and there is no indication of the total numbers of steps before your reach the final checkout step.

  • The order process is in a confusing order for the User.

  • You won't know how much you will be charged until after the service is completed as the laundry service is charged per 6kg.

 

High-fidelity Prototype

 
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